Unable to see your website on a mobile phone?
We get calls from people asking, “Why can’t I see my website on my phone?”
As more and more people are surfing the web with their phones we offer a word of wisdom-avoid the use of Flash in your website because mobile browsers can’t render flash properly.
Now you may be thinking..but what about videos? Aren’t most videos on websites embedded Flash? Of course they are. But, there is a better way to add those videos to your website. One of the best traffic generating tools of our time is YouTube. While YouTube does use flash, mobile browsers are able to render YouTube video content. So, if you want to embed a video in your website, post the video on YouTube first, then embed the YouTube code on your website. This way visitors to your site using an iPhone can view the video content. There is even more benefit to hosting your videos on YouTube then maybe you’ve considered. Why host your videos on your own site where no one will find those videos? Let the world know what you do! By hosting your videos on YouTube, people that don’t know your company, or your website domain name can view your video and learn more about what you can do for them. Your website has much more limited reach than YouTube. Remember, you can still embed YouTube videos on your website, which smartphones can play. It’s a win win situation.
Now, aside from YouTube videos, Flash does not render
on a mobile phone.
You have probably seen this image before, right?
It means that part of this site cannot be seen because you do not have Flash installed on your phone. Now if you try to download flash on your smartphone you will get this message.
In an article (source: https://www.apple.com/hotnews/thoughts-on-flash/?loc=interstitialskip ) on Apple’s website, penned by Steve Jobs, then CEO states:
Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.
New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.
If you use an iPhone, iPod or iPad and visit a website that is 100% Flash, you won’t be able to see the website at all. As of 2011 it is estimated that nearly 80 million people in the U.S. alone that cannot see your website. (Source: Neilsen – https://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/) That is a lot of traffic that you are cutting out.
Our advice to any company looking for a web designer is to let your web designers know that you don’t want fancy Flash in your website. Those days are long gone. There is a reason they call Flash Flash. It’s flashy.
Of course, here at SmartLink, a web design company in West Palm Beach, we build websites that can be seen on mobile browsers. If you need your site designed, redesigned, or want it to be compatible with a mobile browser like iPhones, iPods, iPads, or Android give us a call.