What does SEO mean?
SEO stands for Search Engine Optimization.
Search Engine Optimization is making adjustments on a website (and off a
website) to make it easier to find when someone types in certain phrase in Google (or any search engine) to look for a product or service that a business sells.
There is off-site SEO and on-site SEO.
On-site SEO is looking at your site and making sure it is compliant with some
standards that Google sets. It also deals with adjusting content, images and some code that sits under the hood of a website.
Off-site SEO is getting quality back links to a site from other web sites.
It also involves submitting original articles to article submission websites and social media sites.
There is also a ton of research that goes into SEO. Research is essential before performing any SEO.
Studying statistics or analytics is also needed. There is so much information that one can get from studying the analytics reports of a website. This is also part of the research, review and reporting that is necessary to perform search engine on and off a website.
Here in our West Palm Beach, Florida office, we perform Search Engine Optimization everyday. It’s an ongoing process. You don’t do it once and then you’re done. It’s a steady pace to the top. It’s like building a sturdy building over time; making sure the mortar is set before placing the next brick.
If you have any questions about SEO, feel free to give us a call at the number at the top of this page.