Establish an Online Presence

In today’s business environment, no one takes you seriously if you don’t have a website that looks both good and professional, not one that the enterprising college kid down the street threw together with fuzzy photos, day-glo-inspired backgrounds and text that would not pass a ninth-grade grammar test. It is not uncommon for websites to have many thousands of pages, interactive features, shopping carts, and much more going on behind the scenes than the average person can even begin to comprehend. While most companies have no need for their websites to be this complicated, websites still need to meet the following criteria:

  • Search engine compatibility – In most cases, people will use a search engine like Google to find relevant websites. SmartLink makes sure your website is found in search engine results pages by planning your website design for search engine optimization.
  • Intuitive navigation geared toward conversion – You should think of your website as an online salesperson that is working for you 24/7. Its design should be intuitive and easy to navigate, and it should easily convert searchers into customers. There are specific things we do to make this possible.
  • Aesthetic design appeal – Obviously, your website should instantly engage visitors so that they stay long enough to learn about your products and services. We will plan the site thoughtfully with attractive colors, artwork and layouts that are easy on the eye. Your website is the first impression your customers have of you, and by designing a visually-appealing website, the first impression will be a positive one.
  • UX Design – User Experience (UX) is of paramount importance when designing a website. It’s essential to ensure your visitors never have to work to find the information they’re looking for. Learn more about SmartLink’s commitment to great user experience design.

Contact SmartLink today to find out how we can make your website turn visitors into customers.