With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]
In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]
Local search may seem like an obvious choice for a local advertiser’s marketing mix, but the truth is that until recently the importance and impact of local search was either not known or not acknowledged. Search was a marketing concept that was broad in scope, for enterprises with a strictly online presence or a chain […]
Your company has a website, but do they have a “web presence?” A web presence is what every business needs. It’s not just having a website online. Instead, it’s about sharing your business information across the web, on sites that searchers use. It’s providing your business information such as location, hours of operation, and payment types. This can be done by not only submitting your business to search engines but to many of the major directories on the web as well as GPS systems and mobile directories.
To accomplish this only takes a few things. First, invest a little of your money in a quality Pay-Per-Click program. If done correctly with the right company you’ll be able to see immediate results.