Making a List and Checking it Twice, Gonna Find Out Who’s Reviews Are Nice

With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]

Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

Online Reputation Management

Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]

Psychology in Web Design

Every selling point has some level of psychology applied to it, so why shouldn’t your web design? While this idea is certainly not a new concept, it should be properly considered before developing a website. Psychology in web design utilizes the mental processes of an individual that causes him or her to think or act in the way he or she does. In layman’s terms, understand what a visitor will do when they visit your website and determine the best way for them to convert into a customer. In order to do this you need to give the visitors a reason to review the goods or services on your website.

Google Goes Extra Local

Google tried to buy Yelp. Why? It’s a company where users generate reviews about local businesses. Now there are rumors that Google wants to buy Groupon. Why? It’s local. Do you notice a trend here? There are many more small businesses than there are Fortune 500 companies. Google knows not to rely on the big boys. It’s the little guy that generates the most money for Google.

How To Get Your Business Noticed

Sorry but I can’t find your business. People are using the search engines to find business information rather than using that big, heavy and old yellow book. Consumers are smart people. They want directions or a phone number to your business’s physical location. Local Search Optimization is improving your site’s chances to be found by […]