Google has announced that change is coming to search, whether the marketing world is ready for it or not. In what will be the biggest change to Google’s primary product since the introduction of AdWords, Google will be shifting from its current search model to one based on semantic analysis. In other words, it will […]
Your company has a website, but do they have a “web presence?” A web presence is what every business needs. It’s not just having a website online. Instead, it’s about sharing your business information across the web, on sites that searchers use. It’s providing your business information such as location, hours of operation, and payment types. This can be done by not only submitting your business to search engines but to many of the major directories on the web as well as GPS systems and mobile directories.
Are you in charge of marketing initiatives for a franchise organization? Do you have a large amount of single store locations, say over 1,500 locations? If so, you already know it takes a substantial about of time and a very high cost to have your marketing or IT team submit each of your franchise locations […]