“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Google Semantic Search

Google has announced that change is coming to search, whether the marketing world is ready for it or not.  In what will be the biggest change to Google’s primary product since the introduction of AdWords, Google will be shifting from its current search model to one based on semantic analysis.  In other words, it will […]

Google Maps: It’s like having your hands in someone’s pockets.

Google Maps Optimization. Having a Map on Google is Just Like Having Another Website. If your business is already in Google Maps/Places, you know that having a listing is as good as having your hands in the pockets of your customers. Why? Because of the increase in SmartPhone usage, more people are finding local businesses with their mobile device.

Submitting your site to search engines and directories.

Your company has a website, but do they have a “web presence?” A web presence is what every business needs. It’s not just having a website online. Instead, it’s about sharing your business information across the web, on sites that searchers use. It’s providing your business information such as location, hours of operation, and payment types. This can be done by not only submitting your business to search engines but to many of the major directories on the web as well as GPS systems and mobile directories.