“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

Social Media Optimization

The use of social networks and social media optimization (SMO) for advertising has become increasingly important for businesses of all sizes in the digital age. Television, radio, and other forms of traditional advertising are still relevant, but a robust online presence is a necessity. Businesses of all sizes are benefiting from social network advertising and […]

Local SEO

When searching for an “ice cream” shop do you type “ice cream shop” in the search engines or do you type “ice cream shop (insert your location here)” in the search engines.

Google Goes Extra Local

Google tried to buy Yelp. Why? It’s a company where users generate reviews about local businesses. Now there are rumors that Google wants to buy Groupon. Why? It’s local. Do you notice a trend here? There are many more small businesses than there are Fortune 500 companies. Google knows not to rely on the big boys. It’s the little guy that generates the most money for Google.

How To Get Your Business Noticed

Sorry but I can’t find your business. People are using the search engines to find business information rather than using that big, heavy and old yellow book. Consumers are smart people. They want directions or a phone number to your business’s physical location. Local Search Optimization is improving your site’s chances to be found by […]