Making a List and Checking it Twice, Gonna Find Out Who’s Reviews Are Nice

With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]

Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

Online Reputation Management

Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]

Brand Personality

Though it’s not recognized as often as “identity” as being a critical part of the branding process, brand personality is an integral component in today’s effective advertising.  A compelling brand personality will attract new customers, maintain existing customers, and even turn brand loyalists into brand evangelists.  As social media continues to become requisite in the […]

Social Media Best Practices

The use of social media networks has exploded in the past decade, from the introduction of the first primitive version of Myspace through the rise of Facebook to the integration of Twitter in daily life.  Social media has grown to foster communication between organizations, communities, and individuals, and when implemented in a thought-out way, it […]

Social Media Optimization

The use of social networks and social media optimization (SMO) for advertising has become increasingly important for businesses of all sizes in the digital age. Television, radio, and other forms of traditional advertising are still relevant, but a robust online presence is a necessity. Businesses of all sizes are benefiting from social network advertising and […]

Groupon and Living Social

Some companies have found that using social coupon sites like Groupon and LivingSocial has  resulted in a less than desirable outcome and a waste of time and money.  What many people don’t know is that not only are businesses providing their services at half-price, they have to split the remaining money with Groupon or LivingSocial. […]

Behavioral Targeting

Behavioral targeting is among the latest and most widely-accepted forms of online display advertising employed by online marketers.  Where other forms of online display ads simply provide content related to the host site or the presumed visiting audience, behavioral targeting actually defines and categorizes web users, giving marketers a much clearer picture of online prospects.  […]