Making a List and Checking it Twice, Gonna Find Out Who’s Reviews Are Nice

With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]

Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

Social Media Optimization

The use of social networks and social media optimization (SMO) for advertising has become increasingly important for businesses of all sizes in the digital age. Television, radio, and other forms of traditional advertising are still relevant, but a robust online presence is a necessity. Businesses of all sizes are benefiting from social network advertising and […]

Groupon and Living Social

Some companies have found that using social coupon sites like Groupon and LivingSocial has  resulted in a less than desirable outcome and a waste of time and money.  What many people don’t know is that not only are businesses providing their services at half-price, they have to split the remaining money with Groupon or LivingSocial. […]

Internet Advertising

Advertising on the internet is an outstanding idea for your business. With internet advertising, you can zero in on your demographic and actually track those who took some type of action. Tracking results from traditional radio and television advertising doesn’t compare as it is based on statistical estimates, rather than tracked behavior.  However, Google is […]