Making a List and Checking it Twice, Gonna Find Out Who’s Reviews Are Nice

With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]

“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Is Penguin good for SEO?

Penguin isn’t a bad thing for SEO. It is Google’s way of cleaning up web spam and rewarding sites that play by the rules. Furthermore, it definitely levels the playing field between those SEOs who played by the rules and those who used “black-hat” techniques to gain an unfair advantage. Some say Penguin was too […]

Behavioral Targeting

Behavioral targeting is among the latest and most widely-accepted forms of online display advertising employed by online marketers.  Where other forms of online display ads simply provide content related to the host site or the presumed visiting audience, behavioral targeting actually defines and categorizes web users, giving marketers a much clearer picture of online prospects.  […]

Google Semantic Search

Google has announced that change is coming to search, whether the marketing world is ready for it or not.  In what will be the biggest change to Google’s primary product since the introduction of AdWords, Google will be shifting from its current search model to one based on semantic analysis.  In other words, it will […]

Submitting your site to search engines and directories.

Your company has a website, but do they have a “web presence?” A web presence is what every business needs. It’s not just having a website online. Instead, it’s about sharing your business information across the web, on sites that searchers use. It’s providing your business information such as location, hours of operation, and payment types. This can be done by not only submitting your business to search engines but to many of the major directories on the web as well as GPS systems and mobile directories.