Email Marketing: Building and Maintaining a Quality List

Email marketing remains one of the most effective digital marketing strategies. An email campaign can reach a huge audience, it can be personalized, and it can be tracked and analyzed so that companies know which tactics are most effective at reaching their target audiences. Moreover, email marketing is cost-effective, yielding a high ROI compared to […]

Internet Advertising

Advertising on the internet is an outstanding idea for your business. With internet advertising, you can zero in on your demographic and actually track those who took some type of action. Tracking results from traditional radio and television advertising doesn’t compare as it is based on statistical estimates, rather than tracked behavior.  However, Google is […]