SEO and SEM are definitely the standard strategies for advertising on the web. This stands to good reason since most people today find websites through search quires on the popular search engines, such as Google, Yahoo and Bing. However, even though this is the case, it is not of course the best way to measure of the success of your website . Sure, for those just seeking to promote of a particular agenda or idea, then ranking that leads to the interaction with your cause and purpose will be mission accomplished. i.e. those website for non-profit causes. But in most cases the whole purpose and point of any advertising campaign is to get people to buy your products and services. In other words, conversion is where you reach the tipping point in one’s investment with both SEO and SEM. Without which you really have no grounds to see your investment as a faithful stewardship of funds. Finally, conversion as it effects your ROI is the final cap stone on all your SEO and SEM efforts.
The question then is, which approach is better in relation to ROI? Since both the goal of SEO and SEM campaigns is conversions that will increase your ROI. Many have said it’s SEO because it for free organic results, and therefore will give you yourself higher profit margin. However, it is not as straight forward as that because with SEM you can fully control both the landing page and it’s content. Whereas with the organic result the url links will vary and will not necessarily take you to do a good conversion page. So both strategies have merit. However, if you had a limited budget, you’re better off going with a SEO program since there’s less expense involved in comparison to a competitive PPC campaign that will normally require a greater financial investment.
For more information on how we can help you with our SEO and SEM programs contact us at Smart Link today!