Psychology in Web Design – Part II of II (The Beginning of the End)
In addition, each page’s focus should be immediately apparent. If the information presented is not to the point, the visitor will likely leave the page (or worse leave your site) to find the answers they are looking for. Remember that users on the web are looking for information that is fast and convenient. They do not want to have to read through paragraphs of information to find out one service or product you offer. Short, list type information with “Read More” links are a good way to still promote the informational content while letting your visitors easily see the products/services you are trying to promote. Cluttered/inconsistent content tends to encourage a lack of interest while clean/consistent content tends to encourage interest and openness to suggestion. Here are a few more ways content can be formatted for easier readability to be conversion friendly:
- * Shorter Paragraphs
- * Bulleted Information
- * Bold Text
- * Line Spacing
- * Sub Headers
Color consistencies are another thing to consider when designing from a psychological viewpoint (and in general for any professional website design). Colors have a noticeable emotional impact on how your visitors will perceive your site. Colors stimulate various emotions and help to convey subconscious meanings. If you do not employ a pleasing, consistent color scheme throughout the website design, it can detour the visitor even though you may offer the goods/services they were looking for.
In short, the goal of psychology in web design is to guide visitors to established objectives. If executed properly, you will notice that your visitors will be more educated about your services and have an overall better experience on your website.