Psychology in Web Design – Part I of II (The Prequal to the Conclusion)

Every selling point has some level of psychology applied to it, so why shouldn’t your web design? While this idea is certainly not a new concept, it should be properly considered before developing a website. Psychology in web design utilizes the mental processes of an individual that causes him or her to think or act in the way he or she does. In layman’s terms, understand what a visitor will do when they visit your website and determine the best way for them to convert into a customer. In order to do this you need to give the visitors a reason to review the goods or services on your website.

Call to Action and Content Placement:
These are your best conversion points and will want to promote them properly through your design. People tend to read across the top of the page starting on the left and ending in the bottom right corner of their screen. The idea is to put the most important content within this eye path. This is why many sites include the logo in the top left corner as well as calls to action at the top right and bottom corners. Using a consistent, structured layout that visitors are used to commonly seeing will give them a sense of comfort that they will not have to hunt down the information they are looking for.

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