SmartClick is a proprietary Internet marketing platform that manages your pay-per-click (PPC) campaigns across all of the major search engine publishers, including Google, Bing and Yahoo. SmartClick is the only platform available that can track your PPC advertising campaign’s phone calls, emails, form submissions and other web events, like placing an order, back to the keyword that generated the conversion. Armed with this valuable data, SmartClick takes it one step further by using the data to automatically optimize for the keywords that generate qualified leads, sales and other conversions. The SmartClick platform works tirelessly and automatically to bid on keywords 24/7, allocating more of your budget toward keywords that actually generate conversions.
Why Pay Per Click?
- 93% of all online experiences begin with a search engine.
- 88% of consumers browse the Internet or research a product online before making a purchase decision.
- 64.4% of high commercial intent keyword searches (searches indicating someone is looking for products or services) result in the user clicking a PPC ad.
- Pay for performance – you only spend your budget when someone clicks your PPC ad, not when it appears on a search engine results page.
- Instant results – PPC guarantees your ad placement on the first page of major search engines like Google as soon as you start your campaign.
- The SmartClick platform can track conversions back to the keywords that generated them, and then it automatically optimizes the campaign.
- Optimizes 24/7 by adjusting keyword bidding and budget allocation to ensure maximum ROI.
- Records phone calls generated from your campaign for review, ROI evaluation mystery shopping and training purposes.
- Provides complete accountability and reporting by tracking impressions, clicks, phone calls, emails, form submissions and web events, including on-site activity.
- User-friendly dashboard reporting provides complete accountability by allowing you to monitor your campaign in real time and evaluate your campaign’s overall performance.