Metadata is a component of virtually every website; in fact, metadata in one form or another is an ingredient in nearly every digital file that exists. But when people think of metadata, usually it is in the context of how it influences the creation and promotion of a webpage or website. And it is in this regard that the debate about the value of metadata persists. Website metadata consists of multiple elements, each with different “attributes”, but which of these attributes factor into the relevance of a site in its search engine results? Common attributes found in the construction of a site are:
Over the years, the discussion regarding metatags and metadata and their impact on search results has rarely revolved around the language and robots attributes, with more often than not the focus of the conversation being about the value of the keyword attribute. The phrase “keyword” in and of itself probably does not need an introduction, but its use in the meta element of a website may at this point be done merely as tradition or as a last ditch at injecting more content for search engines to consider. However, in 2009 Google stated it no longer takes keyword into consideration in its searches, effectively rendering its usage rather moot.
That leaves the description attribute as the primary means of weaving meaningful content into the source code of a website. The “description” is exactly that–a roughly 150 word synopsis of the page. Most major search engines give weight to the description, factoring its content when determining the search relevance of a site or page. Thus, the importance of keywords is not even in the “keyword” tag, it is in the “description”.
There is a lot to consider when optimizing your website, including the quality and character of your site’s metadata and keywords. Smartlink can make it easy for you. Give them a call and see what kind of website promotion solutions they can provide to make sure your site has the best chance to be seen on all of the major search engines.