Recently, Google has been pioneering local search with changes to algorithms (Pigeon), additional services (Google My Business) and new search features such as the Carousel.

In June 2013, Google released a new visual layout to its local search results. If you’re searching for restaurants, hospitality or travel, you can be sure to come across the Carousel. Its attention-grabbing black row above the search results page features images pulled from the listings of the most relevant local search results.

These results are accompanied by their average ratings, displayed just below the image. Noticeably, only the highest rated listings are shown in the Carousel which provides up to 20 results. As always, Google’s goal is to deliver the most satisfactory search experience to its users and therefore features the best reviewed local search listings possible.


In addition to images and ratings (based on Google+ reviews), it includes the name of the company and address, of course, the food genre served (for restaurants), and the price range: $, $$, $$$, $$$$. When you click on the result you want, you will be directed to a SERP featuring that business.

Currently the Carousel is only in the US and in some areas of Canada. It’s not visible in every local search, only the most relevant, with the most results and only for certain industries. Soon though, it will expand to other regions and include results for other industries.

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