Ask any business owner about the best form of advertising, and he or she will no doubt tell you “word of mouth” – the effect of positive referrals from happy customers. People trust others who have had great experiences as customers – from retail to restaurants, medicine to manicures, contractors to carpet cleaners.

The Internet has changed the way we give and receive referrals, testimonials and endorsements. Online reviews are the new “word of mouth.” A positive review online may be seen by masses of potential customers who may not have found your business otherwise. On the flip side, a negative review can go viral and quickly ruin everything a business has strived to build.

Here are some statistics* you need to know:

79% of consumers trust online reviews as much as personal recommendations
73% of consumers say positive reviews make them trust a business more
77% of consumers read less than 6 reviews before they form an opinion

These stats tell us that four out of five consumers who search for your services online will trust what reviewers say about your business, whether those reviews were left by a friend or a total stranger.

The good news is that a business can proactively manage their online reputation. If you’ve tried to keep track of your online reviews on your own, you know this can be a time-consuming task. We invite you to explore our new SmartRep management tool for a 30-day FREE trial. Call us today to get started!


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