Some companies have found that using social coupon sites like Groupon and LivingSocial has resulted in a less than desirable outcome and a waste of time and money. What many people don’t know is that not only are businesses providing their services at half-price, they have to split the remaining money with Groupon or LivingSocial. This means that they are essentially making only a fourth of the money they would make on a normal sale.
So why use Groupon or LivingSocial? Offering deals on Groupon and LivingSocial encourages people to try your product by reducing the risks associated with spending money and then not being satisfied. After getting the customer in the door with the deal, they are likely to become repeat customers, or so the sites promise. However, Groupon and LivingSocial deals alone do not generate loyal customers. If the offer doesn’t generate repeat business, it’s because businesses are not using the deals to their advantage in the best way possible.
In fact, the secret to using Groupon and LivingSocial deals to your benefit–and to make a profit in the long-run–is to impress these new customers. Going above and beyond when engaging customers with a Groupon or LivingSocial deal is the key to making sure they come back again. You want to make that customer feel special even though they are using a coupon. You also want to offer your customer something that the competition cannot, so offer your new customer free dessert or a free drink–it will leave them with more than they expected.
Great experiences lead to great word-of-mouth, and that’s something you can’t beat. People respect opinions from their peers more than any other source of information. You can’t buy positive word-of-mouth, but you can influence it. By treating your customers who use Groupon or LivingSocial deals with respect, they are more likely to come back in the future as well as recommend your business to friends. SmartLink can help you leverage Groupon and LivingSocial deals to your advantage and have those new customers coming back for more. Call them today at (561) 688-8155.