We have been seeing them appear in Google’s search results for about 3 weeks. They would appear and then disappear. We are talking about Google’s enormous site links.

Sitelinks are important feature of Google’s search results because they help make it easier for the user to navigate to pages that they may be looking for.

According to Google’s official blog:

It turns out that sitelinks are quite useful because they can help predict which sections of the site you want to visit. Even if you didn’t specify your task in the query, sitelinks help you quickly navigate to the most relevant part of the site, which is particularly handy for large and complex websites. Sitelinks can also give you a good overview of a website’s content, and let webmasters expose areas of the site that visitors may not know about.

Google then continues to state:

Even if you didn’t specify your task in the query, sitelinks help you quickly navigate to the most relevant part of the site, which is particularly handy for large and complex websites. Sitelinks can also give you a good overview of a website’s content, and let webmasters expose areas of the site that visitors may not know about.

Do you think that these new and improved sitelinks will help improve search, or do you think they may clutter the top half of the search engine’s results pages?

Example of Google’s BIG sitelink structure.

Google Big Sitelinks
Example of Google's Changes to Sitelinks

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