In many ways, 2015 for mobile advertising is like 1995 for the Web itself. Back then, while some companies started shifting ad dollars to online advertising, others dismissed Internet advertising as a passing fad. Of course, the latter companies missed out or were late to the party.
Mobile usage among millennials and consumers in general is rising, notes Terry Murphy, president of SmartLink Internet Strategies, Inc. “Reaching for a smartphone and tablet before a desktop computer to look for something online has become commonplace across all age bands,” he says. “Google recently announced that mobile search has for the first time surpassed desktop searches.” Read More