How often do you use a computer to tweet your friends or see what’s happening on Facebook? More often than not, you’re probably doing these things on your smart phone and that’s giving social media giants, like Facebook, a big advantage. Recent studies show that media outlets are benefiting from a continued surge in mobile advertising.
Although some studies have shown younger audiences’ growing disinterest in Facebook, the company is still finding ways to make money. Facebook creator Mark Zuckerberg told analysts, “2013 was the year we turned our business into a mobile business.”
According to the Wall Street Journal, Facebook’s 2013 fourth-quarter net earnings increased 63%, totaling $2.6 billion, which was up from 2012’s $1.6 billion. Out of 1.2 billion users, 945 million visited the company’s site using a smart phone or tablet.
Chief Financial Officer David Ebersman said Facebook has become the “best mobile product” in digital marketing over the course of a year, and mobile advertising will continue to grow in popularity. Analysts predict mobile advertising to increase 64% in 2014. If your business hasn’t jumped on the mobile communication train, you may want to take another look at how it could benefit you.