Did you know that half of potential sales are lost because users can’t find the information they need on a business’ website? https://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/
You merchandise your store to make it easy for your customers to find whatever they’re looking for. Treat your website the same way. Prospective customers will judge whether or not to patronize your business by how easy it is to navigate around your site.
Website basics for a user-friendly experience include:
• a call-to-action and a method of action (a phone number) at the top of the page
• your location and service area (ideally with a map)
• details of products and services with pricing
• hours of operation
In addition, you want to give web visitors options to contact your business. They might not be able to call you right away and you don’t want them to forget you, so add an email address for inquiries. We also recommend uploading a contact form onto your site. Filling out a form is simple, quick and allows you to collect contact information for follow up.
A great-looking, user-friendly website is the necessary first step of any digital marketing strategy with the long-term objective of having an integrated, optimized web presence, easily found local listings and engaging pages on social media.
Just as your website needs to include all your business information, your local listings do as well. If you haven’t yet claimed your local listings on Yahoo! or Bing Place for Business, make a New Year’s resolution right now to do it! It is simply the easiest step to optimize for search engine results and requires no maintenance after it is set up. If you need help, just give us a call. It’s important for online searchers to find your business and provides them with information they’re looking for about your business – address, phone number, website, store hours. Plus, once you have control over your listing, you can optimize it with photos, reviews and additional information. You can make changes easily in the event you move locations or change phone numbers.
Accurate information should also be included and updated on any social media pages you maintain for your business. Having an active presence on social media lends visibility to your website. Set aside some time each day to monitor your accounts and respond to any fans or followers who comment. This may involve addressing customer complaints, but even simple forms of consistent engagement illustrate solid customer service and appreciation.
Start combining these efforts on your website, local listings and social media to get your digital presence off to a great start in 2015.