While attending an industry trade show, SmartLink Internet Strategies was introduced through a mutual contact as an effective internet marketing agency to a carpet dealer, Dolphin Carpet. Dolphin Carpet was looking for ways to get on the first page of search engine results pages and increase the number of leads captured through the internet and they wanted to ramp up as quickly as possible.
SmartLink Internet Strategies proposed pay per click as an excellent vehicle to both get on the first page of search engine results pages while also increasing leads and traffic in a short time frame.
Their pay per click campaign was set up to run on Google, Yahoo and Bing. As we do with all pay per click campaigns, we set up phone tracking and email tracking to identify the number of leads being received through the internet. Their first month’s campaign yielded several hundred leads (calls and emails) in their first month. While the campaign optimization started to take effect, we saw an increase of 10% in lead generation in the second month, and by month three lead generation increased yet another 20%. They have continued to average over 100 calls weekly for their locally operated carpet store serving the South Florida area.