Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

What NOT to do in your Digital Marketing strategy

There are a lot of resources out there that can point you in the right direction as you devise your digital marketing strategy, but the experience of a specialist will tell you where you can be led astray. • Don’t make the mistake of treating digital as an afterthought. If you want your campaigns to […]

Mobile Websites: A Google Update

Perhaps the largest announcement made by Google to affect the search rankings of websites since the initial Panda & Penguin updates, starting on April 21st, 2015 having a mobile-friendly website was not only highly recommended but required. The announcement was dubbed “Mobilegeddon” by many in the SEO community as internet marketers had to scramble in […]