Don’t be a Needle in the Haystack – 2015 is the Year to be Seen

Did you know that half of potential sales are lost because users can’t find the information they need on a business’ website?  https://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/ You merchandise your store to make it easy for your customers to find whatever they’re looking for. Treat your website the same way. Prospective customers will judge whether or not to patronize […]

SEO West Palm Beach

It has been documented that up to 80% of purchasing decisions start with keyword search on the internet.  Individuals are now choosing search engines, or local listings and marketing sites to locate companies in their area.  Therefore Search engine optimization (SEO) is essential marketing tools that will employee a range of methods to increase your site’s presence […]

Psychology in Web Design – Part 2

f the information presented is not to the point, the visitor will likely leave the page (or worse leave your site) to find the answers they are looking for. Remember that users on the web are looking for information that is fast and convenient. They do not want to have to read through paragraphs of information to find out one service or product you offer.

Psychology in Web Design

Every selling point has some level of psychology applied to it, so why shouldn’t your web design? While this idea is certainly not a new concept, it should be properly considered before developing a website. Psychology in web design utilizes the mental processes of an individual that causes him or her to think or act in the way he or she does. In layman’s terms, understand what a visitor will do when they visit your website and determine the best way for them to convert into a customer. In order to do this you need to give the visitors a reason to review the goods or services on your website.

Google Goes Extra Local

Google tried to buy Yelp. Why? It’s a company where users generate reviews about local businesses. Now there are rumors that Google wants to buy Groupon. Why? It’s local. Do you notice a trend here? There are many more small businesses than there are Fortune 500 companies. Google knows not to rely on the big boys. It’s the little guy that generates the most money for Google.