Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

Making a Positive of a Negative Review

Companies should utilize consumer review websites as another opportunity to interact with their customers. Instead of sitting back and letting a bad review negatively impact your company’s credibility, you should be thinking of ways to proactively respond to the reviewer and address the problem. According to Lee Resource Inc., 95% of unhappy customers will return […]

SMBs Surviving “Mobilegeddon”

In April, Google rolled out a new mobile search algorithm which was dubbed “Mobilegeddon” for the non-mobile sites consequentially impacted. The benefits of a mobile-friendly site have been lauded many times before, but this new algorithm makes an even bigger difference. It will prioritize mobile sites in mobile search results, in order to give its […]

What NOT to do in your Digital Marketing strategy

There are a lot of resources out there that can point you in the right direction as you devise your digital marketing strategy, but the experience of a specialist will tell you where you can be led astray. • Don’t make the mistake of treating digital as an afterthought. If you want your campaigns to […]

Understanding Retargeting

Retargeting is a great way to compliment all your digital advertising efforts, especially for B2B. A great lead generation tool, retargeting boasts powerful tracking, speed and repetition, going to work as soon as it’s triggered and repeatedly displaying until it gets clicked or its algorithm says “that’s enough.” Here’s how it works: When a consumer […]

Colorful Ads Score Big

New research has been released from Rocket Fuel, a programmatic ad firm, which shows ads with red backgrounds garner higher conversion rates across all platforms–31% higher conversion rates. Physiology and behavior are the explanation for this. Humans see red light more vividly. It’s just the way the eye is wired. People are also trained to […]