Social-Media-Driven Sales Are on the Rise

What is Social Selling (also known as Social Commerce or Social Retail)? Social selling refers to the practice of companies using social media platforms (such as Facebook, Twitter and Pinterest) to drive interest and, ultimately, online sales of their products. Businesses practicing social selling use their social media presence to build relationships with potential customers […]

What NOT to do in your Digital Marketing strategy

There are a lot of resources out there that can point you in the right direction as you devise your digital marketing strategy, but the experience of a specialist will tell you where you can be led astray. • Don’t make the mistake of treating digital as an afterthought. If you want your campaigns to […]

Adding Secret Sauce to Your Social Media

So, it’s been a couple of weeks or months or years since you put your business out there on social media. You have a professional page on Facebook, a Twitter account, and a blog. Maybe you were gung-ho in the beginning, but all too soon you realized that managing your company’s social media was time […]

Engage Your Social Media Audience With Visuals

Individuals respond to visual graphics, and social media users are the resounding proof. Would you like more engagement from your social media efforts? One key to popular networking is to share rich media. Here are some tips to get you started: Hashtag campaigns: Hashtags are a well-known method to inspire others to join a conversation […]