Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

Online Reputation Management

Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]

Groupon and Living Social

Some companies have found that using social coupon sites like Groupon and LivingSocial has  resulted in a less than desirable outcome and a waste of time and money.  What many people don’t know is that not only are businesses providing their services at half-price, they have to split the remaining money with Groupon or LivingSocial. […]