Content is King…..And It’s Your Move

It is no secret that content marketing on a website, much like the king in a chess game, carries a great deal of power and value—in fact, it is the difference between winning or losing the game. But if all the pawns remain immobilized on the chess board, there is no way to win the […]

Making a List and Checking it Twice, Gonna Find Out Who’s Reviews Are Nice

With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]

Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

Don’t be a Needle in the Haystack – 2015 is the Year to be Seen

Did you know that half of potential sales are lost because users can’t find the information they need on a business’ website?  https://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/ You merchandise your store to make it easy for your customers to find whatever they’re looking for. Treat your website the same way. Prospective customers will judge whether or not to patronize […]

Podcasting and SEO

When looking for an adequate definition of podcasting, it seems the best way to describe it is that it’s an audio version of a blog.  Podcasting, where anybody can have their own online “radio” show, offers new possibilities for the site owner to promote their message and product. The benefits of a podcast are just […]

SEO Specialists and Content Development

Over the past couple of years, several discussions have occurred regarding whether SEO Specialists should begin calling themselves by another name such as Inbound Marketers or some other wider online strategic title. Several experienced individuals within the SEO world find the very notion of calling themselves by something other than an SEO specialist a bit […]