What NOT to do in your Digital Marketing strategy

There are a lot of resources out there that can point you in the right direction as you devise your digital marketing strategy, but the experience of a specialist will tell you where you can be led astray. • Don’t make the mistake of treating digital as an afterthought. If you want your campaigns to […]

Don’t be a Needle in the Haystack – 2015 is the Year to be Seen

Did you know that half of potential sales are lost because users can’t find the information they need on a business’ website?  https://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/ You merchandise your store to make it easy for your customers to find whatever they’re looking for. Treat your website the same way. Prospective customers will judge whether or not to patronize […]

LinkedIn and SEO

LinkedIn is a professional networking site that can assist you in advertising your company  and help foster relationship with existing and new business partners.  It is amongst the leading websites  for individuals and consumers to find out about your company or searching for a business like yours.  Therefore it can be a great tool for […]

SEO Tips for Business Listings

If you are seeking to SEO enhance your business listing in any online directory, namely Google Places, Local Yahoo, and Bing Business Portal, here some useful tips that will help you gain better ranking on the SERPs. First, make sure that you have complete all of the text boxes on your local listing.  Be sure […]

Brand Personality

Though it’s not recognized as often as “identity” as being a critical part of the branding process, brand personality is an integral component in today’s effective advertising.  A compelling brand personality will attract new customers, maintain existing customers, and even turn brand loyalists into brand evangelists.  As social media continues to become requisite in the […]

SEO Strategy

SEO Strategy is the method and science of generating and creating greater visibility on the web through unpaid organic search results.  It is not discouraged by the major search engine websites, but rather promoted and encouraged.   But just because the door is wide open for SEO that does mean it’s easy to pass through.  If […]

Internet Advertising

Advertising on the internet is an outstanding idea for your business. With internet advertising, you can zero in on your demographic and actually track those who took some type of action. Tracking results from traditional radio and television advertising doesn’t compare as it is based on statistical estimates, rather than tracked behavior.  However, Google is […]