“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

Is Penguin good for SEO?

Penguin isn’t a bad thing for SEO. It is Google’s way of cleaning up web spam and rewarding sites that play by the rules. Furthermore, it definitely levels the playing field between those SEOs who played by the rules and those who used “black-hat” techniques to gain an unfair advantage. Some say Penguin was too […]

Penguin and SEO

Penguin isn’t a bad thing for SEO. It is Google’s way of cleaning up web spam and rewarding sites that play by the rules. Furthermore, it definitely levels the playing field between those SEOs who played by the rules and those who used “black-hat” techniques to gain an unfair advantage. Some say Penguin was too […]

Backlinking Tips

Here are some natural way to build backlinks:  Start with great content. Great content will encourage people to link to your website on their own and help establish you as an authority on the topic. Diversify your anchor text. Branded link text is the new preferred approach among SEO experts. It will help guide users […]

SEO and Penguin Part 2

Clean up on-page spam – Whether a page you’ve been optimizing has or hasn’t yet been penalized by the Penguin update, it is important to get rid of anything that might be considered spam. It is safe to say that future updates from Google will only continue its quest to penalize anything that could be […]

SEO and Penguin Part 1

These are some techniques that still remain effective despite the Penguin update. Keep in mind this isn’t a comprehensive list of all available SEO techniques, but rather ones to be particularly aware of due to the limitations imposed by Penguin. Don’t over optimize a website – This is definitely easier said than done, and it […]

Google Updates and Linkbuilding

It is important to note that some webmasters are concerned about the practices of “link bombing” and “Google bombing” being more prevalent now. Google bombing is a practice that has existed for years. In its early days, it consisted of a community banding together to game a search engine results page (SERP) usually for humorous […]

Controversy Surrounding Penguin Update

Penguin polarized the community of webmasters and search marketers. Some believe that Google is abusing its power over search results to alter the outcomes of search queries. By doing so they argue that the Penguin update harms small businesses that rely on SEO to promote their websites. One blogger writes: Affected businesses have already petitioned […]

Targets of Penguin

On April 24, 2012, Google announced a major change in its search ranking algorithm. The change, later named Penguin by Google, was released with the intention of targeting webspam by decreasing rankings for sites that were violating Google’s already existing quality guidelines. The objective was to encourage positive and constructive “white hat” search engine optimization, […]