Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

What Your Mobile Site Needs

We’ve talked about the importance of having a mobile-friendly site. Consumers today spend hours each day on their smartphones, prompting Google’s now infamous algorithm update for mobile, “Mobilegeddon.” Many websites have experienced sharp decreases in traffic simply because they lack a streamlined transition from desktop to mobile. Just as Google wants to ensure a great […]

SMBs Surviving “Mobilegeddon”

In April, Google rolled out a new mobile search algorithm which was dubbed “Mobilegeddon” for the non-mobile sites consequentially impacted. The benefits of a mobile-friendly site have been lauded many times before, but this new algorithm makes an even bigger difference. It will prioritize mobile sites in mobile search results, in order to give its […]

What NOT to do in your Digital Marketing strategy

There are a lot of resources out there that can point you in the right direction as you devise your digital marketing strategy, but the experience of a specialist will tell you where you can be led astray. • Don’t make the mistake of treating digital as an afterthought. If you want your campaigns to […]

Mobile Websites: A Google Update

Perhaps the largest announcement made by Google to affect the search rankings of websites since the initial Panda & Penguin updates, starting on April 21st, 2015 having a mobile-friendly website was not only highly recommended but required. The announcement was dubbed “Mobilegeddon” by many in the SEO community as internet marketers had to scramble in […]

See It and Believe It

Did you ever watch “The Voice” and save your favorite performer from elimination by “hashtagging” his or her name on Twitter? Well now, Twitter allows you to actually record and watch shows from your TV or mobile device with Comcast’s “See It” button. This button is embedded into a tweet. When users click on it, […]

Social Media Optimization

The use of social networks and social media optimization (SMO) for advertising has become increasingly important for businesses of all sizes in the digital age. Television, radio, and other forms of traditional advertising are still relevant, but a robust online presence is a necessity. Businesses of all sizes are benefiting from social network advertising and […]