Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Online Reputation Management

Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]

SMBs Surviving “Mobilegeddon”

In April, Google rolled out a new mobile search algorithm which was dubbed “Mobilegeddon” for the non-mobile sites consequentially impacted. The benefits of a mobile-friendly site have been lauded many times before, but this new algorithm makes an even bigger difference. It will prioritize mobile sites in mobile search results, in order to give its […]

Don’t be a Needle in the Haystack – 2015 is the Year to be Seen

Did you know that half of potential sales are lost because users can’t find the information they need on a business’ website?  https://www.onlinemarketinginstitute.org/blog/2013/05/importance-website-usability/ You merchandise your store to make it easy for your customers to find whatever they’re looking for. Treat your website the same way. Prospective customers will judge whether or not to patronize […]

Backlinking Tips

Here are some natural way to build backlinks:  Start with great content. Great content will encourage people to link to your website on their own and help establish you as an authority on the topic. Diversify your anchor text. Branded link text is the new preferred approach among SEO experts. It will help guide users […]

Social Media Optimization

The use of social networks and social media optimization (SMO) for advertising has become increasingly important for businesses of all sizes in the digital age. Television, radio, and other forms of traditional advertising are still relevant, but a robust online presence is a necessity. Businesses of all sizes are benefiting from social network advertising and […]

Google Maps: It’s like having your hands in someone’s pockets.

Google Maps Optimization. Having a Map on Google is Just Like Having Another Website. If your business is already in Google Maps/Places, you know that having a listing is as good as having your hands in the pockets of your customers. Why? Because of the increase in SmartPhone usage, more people are finding local businesses with their mobile device.