In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]
The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]
Google My Business was created to streamline the way small business owners manage their Google+ and Google + Local pages. Instead of constantly updating multiple profiles, all of your business profiles are integrated into one, making it easier to manage and optimize your Google presence. Customers will be able to find your company through Google […]
Recently, Google has been pioneering local search with changes to algorithms (Pigeon), additional services (Google My Business) and new search features such as the Carousel. In June 2013, Google released a new visual layout to its local search results. If you’re searching for restaurants, hospitality or travel, you can be sure to come across the […]
Local search may seem like an obvious choice for a local advertiser’s marketing mix, but the truth is that until recently the importance and impact of local search was either not known or not acknowledged. Search was a marketing concept that was broad in scope, for enterprises with a strictly online presence or a chain […]
Getting your business listed in the online directories is just as important as your website itself. Placement in any business directory on the web can help your business succeed. Why? When was the last time you picked up the Yellow Pages? Why pay a ton of money to get into a Yellow Book when you can get into over 350 online business listing directories, mobile directories and GPS systems?
Google tried to buy Yelp. Why? It’s a company where users generate reviews about local businesses. Now there are rumors that Google wants to buy Groupon. Why? It’s local. Do you notice a trend here? There are many more small businesses than there are Fortune 500 companies. Google knows not to rely on the big boys. It’s the little guy that generates the most money for Google.
Your company has a website, but do they have a “web presence?” A web presence is what every business needs. It’s not just having a website online. Instead, it’s about sharing your business information across the web, on sites that searchers use. It’s providing your business information such as location, hours of operation, and payment types. This can be done by not only submitting your business to search engines but to many of the major directories on the web as well as GPS systems and mobile directories.
Sorry but I can’t find your business. People are using the search engines to find business information rather than using that big, heavy and old yellow book. Consumers are smart people. They want directions or a phone number to your business’s physical location. Local Search Optimization is improving your site’s chances to be found by […]
SmartLink can get your business listed in over 250 search engines and local directories. If that’s not enough, we get your business included into GPS systems and mobile phones so people on the go are able to drive right into your parking lot and make a purchase. So what are the benefits to getting your […]