SEO Specialists and Content Development

Over the past couple of years, several discussions have occurred regarding whether SEO Specialists should begin calling themselves by another name such as Inbound Marketers or some other wider online strategic title. Several experienced individuals within the SEO world find the very notion of calling themselves by something other than an SEO specialist a bit […]

SEO vs SEM

SEO  and SEM are definitely the standard strategies for advertising on the web.  This stands to good reason since most people today find websites through search quires on the popular search engines, such as Google, Yahoo and Bing.  However, even though this is the case, it is not of course the best way to measure of the success  of your website […]

Ranking vs Traffic

Is high keyword ranking the primary indicator of a website’s influence and popularity? While one might initially believe this to be the case, appearing in the top three search results on Google, Yahoo and Bing for my keywords does not necessary guarantee a successful site. High ranking does not necessarily translate into more clicks. For […]

Integrating Google+ Into Your Digital Marketing Strategy

Google+ can best be described as the integration of all Google products into a social platform. The ability to share what you’re doing and seeing on the Internet has become commonplace with how pervasive social networking and social media have become. Rather than allowing each of its products to become siloed and standalone, Google decided […]

What does Panda Penalize?

What is Panda update all about? In February 2011, Google released a change to its search results ranking algorithm known as Panda. This change was implemented to help prevent people from duplicating and plagiarizing ideas for their own personal gain and to reward websites that provided good content and a good user experience. It was […]

Brand Personality

Though it’s not recognized as often as “identity” as being a critical part of the branding process, brand personality is an integral component in today’s effective advertising.  A compelling brand personality will attract new customers, maintain existing customers, and even turn brand loyalists into brand evangelists.  As social media continues to become requisite in the […]