Adding Secret Sauce to Your Social Media

So, it’s been a couple of weeks or months or years since you put your business out there on social media. You have a professional page on Facebook, a Twitter account, and a blog. Maybe you were gung-ho in the beginning, but all too soon you realized that managing your company’s social media was time […]

Engage Your Social Media Audience With Visuals

Individuals respond to visual graphics, and social media users are the resounding proof. Would you like more engagement from your social media efforts? One key to popular networking is to share rich media. Here are some tips to get you started: Hashtag campaigns: Hashtags are a well-known method to inspire others to join a conversation […]

Fine-Tuned Shopper Targeting with New Facebook Ads

Earlier this week, Facebook announced they are launching new products ads which can be customized to create a better ad experience. Businesses will be able to upload their product catalogs, allowing the platform to generate ads for specific items and serve targeted users. In their blog post, Facebook explained “Advertisers can curate ads as they […]

Take a Pro-Active Approach to Your Online Reputation

You’ve worked hard to build your brand and you know that a strong Internet presence is the key to its success.  Your website, with a steady stream of current content, is generating leads and new business. Your social media channels are actively engaging with customers and prospects. You’re in complete control of these digital marketing […]

Google’s Pigeon Update

Many experts have referred to the Pigeon update as the biggest Google local search results update to occur in years. The update affected U.S. English local search queries and resulted in many local businesses panicked as they were no longer visible in the seven-pack results. The new algorithm was released to provide local search results […]

Internet Marketing Terminology: Knowledge Graph

The Knowledge Graph refers to the knowledge base utilized by Google to optimize its search engine’s results for semantic-search. The information in the Knowledge Graph comes from a range of sources, anywhere from Wikipedia to the CIA World Factbook. Like answer engines, such as Ask Jeeves, the Knowledge Graph display is meant to answer a […]

Why Mass Appeal is Becoming Less Appealing

The internet has been in many ways a Copernican revolution in how we conceptualized our view modern media.  Never before have we been allowed to have such an array of education and entertainment choices. For the most part, the internet has been a blessing for small business or individuals wanting to get their product or […]