Internet Marketing Terminology: the Carousel

Recently, Google has been pioneering local search with changes to algorithms (Pigeon), additional services (Google My Business) and new search features such as the Carousel. In June 2013, Google released a new visual layout to its local search results. If you’re searching for restaurants, hospitality or travel, you can be sure to come across the […]

Internet Marketing Terminology: Knowledge Graph

The Knowledge Graph refers to the knowledge base utilized by Google to optimize its search engine’s results for semantic-search. The information in the Knowledge Graph comes from a range of sources, anywhere from Wikipedia to the CIA World Factbook. Like answer engines, such as Ask Jeeves, the Knowledge Graph display is meant to answer a […]