Content is King…..And It’s Your Move

It is no secret that content marketing on a website, much like the king in a chess game, carries a great deal of power and value—in fact, it is the difference between winning or losing the game. But if all the pawns remain immobilized on the chess board, there is no way to win the […]

Making a List and Checking it Twice, Gonna Find Out Who’s Reviews Are Nice

With the busiest shopping season of the year quickly approaching, business owners are running out of time to make sure their websites and SEO strategies are ready for the holiday rush. As many consumers have just finished putting away their Halloween decorations, many stores, almost magically, have been transformed into winter wonderlands virtually overnight. So […]

“See You At The Top” Search Engine Marketing

In today’s digital age, it is not surprising that consumers are looking to their phones more and more to find answers to their purchasing questions, and they aren’t just looking for answers— they are looking for reviews. According to a study by Marketing Land, the overwhelming majority of purchases, over 90%, are influenced by online […]

Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

Simplify to Satisfy

Today’s consumers are more mobile than ever—not so much in the physical sense—but in the virtual sense. One can travel around the world with a hand-held device, jumping from the Seven Wonders of the World to an African safari or the top of the Alps, all from the comfort of a sofa. In this day […]

Online Reputation Management

Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]

SMBs Surviving “Mobilegeddon”

In April, Google rolled out a new mobile search algorithm which was dubbed “Mobilegeddon” for the non-mobile sites consequentially impacted. The benefits of a mobile-friendly site have been lauded many times before, but this new algorithm makes an even bigger difference. It will prioritize mobile sites in mobile search results, in order to give its […]

Introducing Google My Business for SMBs

Google My Business was created to streamline the way small business owners manage their Google+ and Google + Local pages. Instead of constantly updating multiple profiles, all of your business profiles are integrated into one, making it easier to manage and optimize your Google presence. Customers will be able to find your company through Google […]

Google’s Pigeon Update

Many experts have referred to the Pigeon update as the biggest Google local search results update to occur in years. The update affected U.S. English local search queries and resulted in many local businesses panicked as they were no longer visible in the seven-pack results. The new algorithm was released to provide local search results […]

Why Mass Appeal is Becoming Less Appealing

The internet has been in many ways a Copernican revolution in how we conceptualized our view modern media.  Never before have we been allowed to have such an array of education and entertainment choices. For the most part, the internet has been a blessing for small business or individuals wanting to get their product or […]