Surviving Mobilegeddon

The headline from Google reads “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Business owners take note: if your website is not designed and prepared for what is […]

Online Reputation Management

Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]

Adding Secret Sauce to Your Social Media

So, it’s been a couple of weeks or months or years since you put your business out there on social media. You have a professional page on Facebook, a Twitter account, and a blog. Maybe you were gung-ho in the beginning, but all too soon you realized that managing your company’s social media was time […]

Engage Your Social Media Audience With Visuals

Individuals respond to visual graphics, and social media users are the resounding proof. Would you like more engagement from your social media efforts? One key to popular networking is to share rich media. Here are some tips to get you started: Hashtag campaigns: Hashtags are a well-known method to inspire others to join a conversation […]

Fine-Tuned Shopper Targeting with New Facebook Ads

Earlier this week, Facebook announced they are launching new products ads which can be customized to create a better ad experience. Businesses will be able to upload their product catalogs, allowing the platform to generate ads for specific items and serve targeted users. In their blog post, Facebook explained “Advertisers can curate ads as they […]