Simplify to Satisfy

Today’s consumers are more mobile than ever—not so much in the physical sense—but in the virtual sense. One can travel around the world with a hand-held device, jumping from the Seven Wonders of the World to an African safari or the top of the Alps, all from the comfort of a sofa. In this day […]

Understanding Retargeting

Retargeting is a great way to compliment all your digital advertising efforts, especially for B2B. A great lead generation tool, retargeting boasts powerful tracking, speed and repetition, going to work as soon as it’s triggered and repeatedly displaying until it gets clicked or its algorithm says “that’s enough.” Here’s how it works: When a consumer […]