Content is King…..And It’s Your Move

It is no secret that content marketing on a website, much like the king in a chess game, carries a great deal of power and value—in fact, it is the difference between winning or losing the game. But if all the pawns remain immobilized on the chess board, there is no way to win the […]

Black Friday Goes Mobile

Black Friday is almost here; but perhaps even more pertinent to online retailers is that its counterpart, Cyber Monday, is right around the corner–not to mention all the deals beginning on Thursday and throughout the Thanksgiving weekend. With thousands of online retailers competing for the same dollars and page views, it is imperative that your […]

Simplify to Satisfy

Today’s consumers are more mobile than ever—not so much in the physical sense—but in the virtual sense. One can travel around the world with a hand-held device, jumping from the Seven Wonders of the World to an African safari or the top of the Alps, all from the comfort of a sofa. In this day […]

Email Marketing: Building and Maintaining a Quality List

Email marketing remains one of the most effective digital marketing strategies. An email campaign can reach a huge audience, it can be personalized, and it can be tracked and analyzed so that companies know which tactics are most effective at reaching their target audiences. Moreover, email marketing is cost-effective, yielding a high ROI compared to […]