Companies should utilize consumer review websites as another opportunity to interact with their customers. Instead of sitting back and letting a bad review negatively impact your company’s credibility, you should be thinking of ways to proactively respond to the reviewer and address the problem. According to Lee Resource Inc., 95% of unhappy customers will return […]
Given the recent publicity about Amazon’s lawsuit against people posting fake reviews, it is more important than ever to manage your online presence and reputation as a reputable company who prides itself in providing its’ consumers with authentic, and trusted online reviews. The latest blow to consumer confidence within the online marketplace happened this week. […]
Today’s consumers are more mobile than ever—not so much in the physical sense—but in the virtual sense. One can travel around the world with a hand-held device, jumping from the Seven Wonders of the World to an African safari or the top of the Alps, all from the comfort of a sofa. In this day […]
Your online reputation is not only an important part of your business’s overall brand perception, but it is becoming increasingly more impressionable in the minds of your consumers. If not managed appropriately, it can become a powerful tool for your competitors. According to studies by BIA Kelsey, nearly 97% of consumers say they read online […]
