Sourcing the Right Strategic Partners in Digital Marketing

The advent of the self-serve digital marketing platform has opened new doors to many small and medium sized businesses. These platforms grant entrée to the sort of digital marketing tactics that are typically accessed through marketing agencies. With so many viable choices across a range of digital marketing channels—paid search, display advertising and news releases, […]

Email Marketing: Building and Maintaining a Quality List

Email marketing remains one of the most effective digital marketing strategies. An email campaign can reach a huge audience, it can be personalized, and it can be tracked and analyzed so that companies know which tactics are most effective at reaching their target audiences. Moreover, email marketing is cost-effective, yielding a high ROI compared to […]