Understanding Retargeting

Retargeting is a great way to compliment all your digital advertising efforts, especially for B2B. A great lead generation tool, retargeting boasts powerful tracking, speed and repetition, going to work as soon as it’s triggered and repeatedly displaying until it gets clicked or its algorithm says “that’s enough.” Here’s how it works: When a consumer […]

Colorful Ads Score Big

New research has been released from Rocket Fuel, a programmatic ad firm, which shows ads with red backgrounds garner higher conversion rates across all platforms–31% higher conversion rates. Physiology and behavior are the explanation for this. Humans see red light more vividly. It’s just the way the eye is wired. People are also trained to […]

Mobile Websites: A Google Update

Perhaps the largest announcement made by Google to affect the search rankings of websites since the initial Panda & Penguin updates, starting on April 21st, 2015 having a mobile-friendly website was not only highly recommended but required. The announcement was dubbed “Mobilegeddon” by many in the SEO community as internet marketers had to scramble in […]