You’ve worked hard to build your brand and you know that a strong Internet presence is the key to its success. Your website, with a steady stream of current content, is generating leads and new business. Your social media channels are actively engaging with customers and prospects. You’re in complete control of these digital marketing […]
Many experts have referred to the Pigeon update as the biggest Google local search results update to occur in years. The update affected U.S. English local search queries and resulted in many local businesses panicked as they were no longer visible in the seven-pack results. The new algorithm was released to provide local search results […]
Recently, Google has been pioneering local search with changes to algorithms (Pigeon), additional services (Google My Business) and new search features such as the Carousel. In June 2013, Google released a new visual layout to its local search results. If you’re searching for restaurants, hospitality or travel, you can be sure to come across the […]
It’s no wonder an online review can throw a business owner into a state of panic. Statistics show that online reviews are the new “word of mouth” advertising. A full 79% of consumers trust online reviews as much as personal recommendations. Customer feedback is important. Now more than ever, customers have outlets, many of them, […]
When performing a local search on Google, the display of the results providing the business’ name, address, phone number and map is called a Seven-Pack, referring to the list of seven locations. Example: Google wants its users to have the best experience possible and therefore narrows down its local results to include listings with the […]
