Ask any business owner about the best form of advertising, and he or she will no doubt tell you “word of mouth” – the effect of positive referrals from happy customers. People trust others who have had great experiences as customers – from retail to restaurants, medicine to manicures, contractors to carpet cleaners. The Internet […]
Yesterday, Apple held its annual device launch. Revealed were the new iPhone 6 and iPhone 6 Plus, as well as the long discussed Apple Watch. Advertisers are already thinking about how these new devices can be used in their marketing strategy. With the new phone models comes opportunity for bigger, more vivid media and […]
Valued separately from the rest of Google’s business on the whole, YouTube could be worth $40 billion, potentially more than Twitter, per a Jefferies report released today. The analysis studied YouTube as a top platform for the growth of digital advertising, which is predicted to be a $17 billion market in the U.S. by 2017. […]
The Knowledge Graph refers to the knowledge base utilized by Google to optimize its search engine’s results for semantic-search. The information in the Knowledge Graph comes from a range of sources, anywhere from Wikipedia to the CIA World Factbook. Like answer engines, such as Ask Jeeves, the Knowledge Graph display is meant to answer a […]
