To catch any viewer’s eye you need a catchy or intriguing headline but what keeps readers interested is the content. Not only is the information you’re portraying in the content important, but so is the length. Optimal length is determined by what you are writing. Blogs/ Articles: According to publishing platform Medium , on average […]
According to The Wall Street Journal, a deal between Twitter and The Weather Channel has been struck. One of the world’s leading social media sites, Twitter has agreed to let marketers advertise to users based on their location. This new technology is called the WeatherFX and will allow brands to automatically target consumers based on […]
Today kicks of the first day of the 2014 FIFA World Cup in Brazil. On social media, this is the most talked about sporting event in history. Before the event has even begun, 90% of the world has already been talking about the World Cup on social media platforms like Twitter and Facebook. This year’s […]
An Adweek article this month entitled “The fine line between social sharing and eavesdropping” suggested that maybe Facebook has taken its ad strategy too far. The social giant is looking to direct ads by listening to users through their device’s microphones. For example, if you are listening to your favorite band, Facebook will send an […]
Even more advertising and branding possibilities are available through Twitter’s one-click video since the addition of the option to ‘view more videos’. According to a Twitter rep, this capability is accessible not only through Twitter’s iOS, but will eventually be present on other devices through their Android app and the Twitter website. The option to […]
The traditional press release is a thing of the past. Years ago when a press release needed to be distributed, PR experts would contact big news conglomerates and trade publications. Editors, publishers, or producers had the power to decide if your release was “fit to print.” With news releases we have the power! Studies show […]
Going off the curvaceous lettering of its brand name, you may not be surprised to learn Pinterest’s typical user is female; only 14% of men have caught on to the Pinterest trend. Many of these users utilize Pinterest for shopping or DIY projects. Users feel that ads could eventually make the website phony, unless the […]
After Samsung released its new ad featuring parents standing in line for the new iPhone, Apple is in danger of being deemed “uncool.” How is Apple answering back? By purchasing Beats Electronics by iconic rapper Dr. Dre for $3.2 billion, of course! Apple took a blow after Ellen DeGeneres’s Oscar selfie, featuring celebs like Angelina […]
