The Best: A previous post related an instance in which Twitter users created bad publicity. In contrast, the following is a great example of the remarkable power of social media to promote a charitable cause. Nineteen-year-old Ohio teenager, Torri Biddle, was born without a right arm. A group of her friends launched a campaign on […]
Establishing the Four P’s used to be the most effective marketing strategy until the takeover of Social Media. Taking your small business to the web might be a difficult step but, a step in the right direction. Take these three tips to get you started. 1.) Set up all four of the most popular social […]
Digital marketing is the best way to attract new customers and viewers, but which channel is the most effective? The people at Conductor have collected information on four different digital platforms Email, Social Media, Organic Search, or PPC. According to the survey Organic Searching brings the most visitors to websites, along with Email only trailing […]
After failing to land a deal with SnapChat , the leading photo messaging app, Mark Zuckerberg is taking action. Since 2012, Zuckerberg has been trying to find a way to compete with SnapChat after they denied his attempt to merge the two social media moguls. Poke, an app designed to mimic SnapChat, was quickly deleted […]
Part One: The Worst Twitter can be a great way to raise consumer awareness about a product, but LiveLens, an Israeli company that launched a social livestreaming app on May 1st, seems to have gotten it all wrong. LiveLens’ use of Thamsanqua Jantjie as the face of its new ad campaign certainty got the attention of […]
